Layers of Identity’s biggest search strength is its ability to capture demand around identity-led themes, especially through keywords like “poetry and identity.” The clearest missed opportunity is expanding into adjacent discovery terms for “storytelling” and “art and culture” focused searches, such as “art and culture stories” and “poetry storytelling,” where it currently does not rank.
Keywords the show is winning
Search terms this show already ranks for today.
- fifth generation farming#12Apple
- poetry and identity#83Spotify
- belonging in new land#86Apple
- support libraries#96Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- storytellers communitynot ranking
- art and culture storiesnot ranking
- poetry storytellingnot ranking
- storytelling artsnot ranking
- poetry showcasenot ranking
- storytelling heritagenot ranking
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