Lassoing Leadership’s biggest search strength is dominating brand-and-theme queries around “resilience and perseverance” alongside author-centric searches like “jason nichols,” indicating strong relevance for listeners seeking those specific motivations. Its clearest missed opportunity is expanding into broader discovery terms—especially “leadership podcast,” “leadership podcast episodes,” and “leadership podcasts”—so the show can capture top-of-funnel intent rather than relying primarily on narrower keyword matches.
Keywords the show is winning
Search terms this show already ranks for today.
- resilience and perseverance#3Apple
- jason nichols#3Apple
- ethical leadership principles#5Apple
- adversity as a catalyst#6Apple
- compelling leadership#6Spotify
- school leadership experiences#8Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- leadership podcast episodesnot ranking
- leadership podcastsnot ranking
- leadership lessons podcastnot ranking
- leadership podcast interviewsnot ranking
- leadership audio seriesnot ranking
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