Lars og Pål’s biggest search strength is clearly its strong brand-type discoverability around the keyword “lars,” where it already earns visibility—especially on Apple. Its clearest missed opportunity is expanding into broader, category-level discovery terms tied to society, culture, and news/culture content, including “society culture podcast,” “cultural podcast,” and “news and culture podcasts,” as well as the German-language intent “kulturelle vielfalt podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- lars#18Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- society culture podcastnot ranking
- cultural podcastnot ranking
- we society podcastnot ranking
- cultural podcastsnot ranking
- news and culture podcastsnot ranking
- kulturelle vielfalt podcastnot ranking
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