KOLS shows its biggest search strength around the branded query “kols,” securing strong visibility on major platforms. Its clearest missed opportunity is expanding into non-branded health-search intent by targeting terms like “healthcare podcast,” “health tech podcast,” and “patient care podcast,” where it currently does not appear in results.
Keywords the show is winning
Search terms this show already ranks for today.
- kols#6Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- healthcare podcastnot ranking
- health content podcastnot ranking
- patient care podcastnot ranking
- health care podcastsnot ranking
- health tech podcastnot ranking
- healthcare podcastsnot ranking
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