Kiwi Yarns’ biggest search strength is its consistently strong visibility around Kiwi culture and related New Zealand topical themes, pairing high-performing “New Zealand current affairs” reach with additional traction for niche interests like fossils and faith-focused conversations. Its clearest missed opportunity is the knitting-specific discovery lane, where it does not yet rank for “knitting stories,” “knitting community,” or related “yarn projects/yarn crafts” terms that would better capture intent-driven listeners searching for knitting content and knitters.
Keywords the show is winning
Search terms this show already ranks for today.
- kiwi culture#2Spotify
- new zealand current affairs#3Apple
- millionyearold nz fossils#3Spotify
- team sports dynamics#5Apple
- trail running paths#5Apple
- kiwi christians#5Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- knitting storiesnot ranking
- knitting communitynot ranking
- storytelling and yarnnot ranking
- yarn projectsnot ranking
- yarn craftsnot ranking
- knittersnot ranking
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