Keith McNally's XO is showing its biggest search strength in person-focused guest and name queries, particularly around “keith abney” and similarly structured guest-name keywords on both Apple and Spotify. Its clearest missed opportunity is expanding into broader, intent-based discovery terms for “storytelling” and “society/culture” podcast audiences, including “personal storytelling podcast” and “society culture podcast,” where it is not currently ranking.
Keywords the show is winning
Search terms this show already ranks for today.
- keith abney#17Spotify
- patrick mclellan#24Spotify
- keith malinak#52Spotify
- keith m#53Spotify
- kayleigh mcenany#55Spotify
- lulu shopping#59Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- personal storytelling podcastnot ranking
- storytelling storytelling podcastnot ranking
- storytelling podcastnot ranking
- storytelling podcastsnot ranking
- storytelling podcastingnot ranking
- society culture podcastnot ranking
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