Josh Pies' Bootstrapped Unicorns’ biggest search strength is its ability to rank for family-business and trust-building intent terms, positioning it well around searches that align with ownership, end-of-business context, and trust-building themes. The clearest missed opportunity is expanding into broader, higher-level discovery queries such as “entrepreneurship podcast” and “successful entrepreneur interviews,” which would better capture generic audience intent beyond the specific “family” phrasing.
Keywords the show is winning
Search terms this show already ranks for today.
- family business end#3Apple
- family owned business end#5Apple
- josh sweat#5Spotify
- infamous entrepreneurs#13Spotify
- family trust building#14Apple
- trust building family#16Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- unique entrepreneurial journeysnot ranking
- entrepreneurship podcastnot ranking
- successful entrepreneur interviewsnot ranking
- entrepreneur podcastnot ranking
- entrepreneur success journeysnot ranking
- entrepreneur personal journeysnot ranking
This is a fraction of what PodSEO sees.
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