Jim Souhan on the WJON Morning News Watch shows its biggest search strength in local sports and personality-driven discovery, particularly around “kim caldwell” alongside “morning news show” visibility. The clearest missed opportunity is expanding into broader sports-show intent by building rankings for “morning sports show,” “sports talk midday,” and related “sports talk radio/program” terms such as “kellogg” and “shaw.”
Keywords the show is winning
Search terms this show already ranks for today.
- kim caldwell#6Spotify
- 3m open leaderboard#30Apple
- complimentary podcasts#72Apple
- scottie scheffler 3m open#74Apple
- morning news show#78Apple
- minnesota timberwolves#79Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- morning sports shownot ranking
- sports talk middaynot ranking
- kellogg sports talk radionot ranking
- shaw sports talknot ranking
- shaw sports radionot ranking
- kellogg sports talk programnot ranking
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