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Podcast SEO Report

It Shouldn't Be This Hard

Phil White & Heidi SchoeneckBusiness > ManagementBusiness > MarketingEducation > How To18 episodes · latest Sep 17, 2026

“It Shouldn’t Be This Hard” shows its biggest search strength in justice-focused, journalistic positioning—capturing visibility for “justice driven journalism” and its variant. Its clearest missed opportunity is broader appeal to the leadership and entrepreneurship search cluster, where it does not yet rank for terms like “entrepreneurship podcast” and “leadership podcast.”

5.0*1 ratings

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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