IoT Unplugged’s biggest search strength is its strong visibility for IoT-focused intent terms like “insurance iot,” “iot connectivity,” and related connectivity and edge queries on both Apple and Spotify. Its clearest missed opportunity is breaking into broader, high-level audience-discovery searches for “tech innovation podcasts” and other “world/global/business tech podcast” phrasing that it currently doesn’t rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- insurance iot#2Apple
- iot connectivity#4Apple
- iot intelligence#7Apple
- iot device connectivity#7Apple
- device edge#7Apple
- rider certification programs#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- tech innovation podcastsnot ranking
- technology innovation podcastnot ranking
- world tech podcastnot ranking
- internet culture podcastnot ranking
- global tech podcastnot ranking
- business tech podcastnot ranking
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