InsHER’s biggest search strength is its ability to rank for career-focused and women-in-industry terms like “career ownership women” and “women in insurance,” pairing strong Spotify visibility with standout performance on Apple. Its clearest missed opportunity is expanding into higher-intent discovery queries around women’s leadership and entrepreneurship—especially “leadership podcast for women” and “podcast for women entrepreneurs”—to broaden relevance beyond insurance-specific and relationship-journey searches.
Keywords the show is winning
Search terms this show already ranks for today.
- career ownership women#3Apple
- women in insurance#4Spotify
- paternity journey#8Apple
- wildfire modeling#10Apple
- michael fosler#10Spotify
- women support community#11Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcast for womennot ranking
- podcast for women entrepreneursnot ranking
- podcast for female entrepreneursnot ranking
- women in business podcastnot ranking
- business podcast for womennot ranking
- marketing podcasts for women creativesnot ranking
This is a fraction of what PodSEO sees.
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