In Their Shoes’ biggest search strength is its consistent visibility around craft-and-style intent terms like “shoe design,” with strong performance across multiple related queries such as “luxury accessories brands” and “footwear journey.” The clearest missed opportunity is expanding into broader conversation-driven discovery keywords—especially “shoe culture stories” and “fashion designer interviews,” which would better capture listeners searching for interviews and designer perspectives rather than only design-focused topics.
Keywords the show is winning
Search terms this show already ranks for today.
- shoe design#1Apple
- luxury accessories brands#5Apple
- footwear journey#7Apple
- green brand success#10Spotify
- leather pattern making#12Apple
- patternmaking techniques#15Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- shoe culture storiesnot ranking
- footwear industry careersnot ranking
- designer shoesnot ranking
- fashion designer conversationsnot ranking
- shoe fashionnot ranking
- fashion designer interviewsnot ranking
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