IMO with Michelle Obama and Craig Robinson opens with its biggest search strength in the self-improvement and education space, evidenced by top chart placement and visibility for interview-and-anecdote style queries like “higher ground” and “relatable personal anecdotes.” The clearest missed opportunity is expanding into women-focused discovery terms—especially “women’s podcast,” “leadership podcast for women,” and “podcast mentoring women,” which are currently not appearing in its search footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- michelle newman journeys#1Spotify
- higher ground#1Spotify
- michelle wu#1Spotify
- guests perspectives#1Spotify
- bar anecdotes#1Spotify
- relatable personal anecdotes#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- womens confidence podcastnot ranking
- mom leader podcastsnot ranking
- women’s podcastnot ranking
- mom podcastsnot ranking
- podcast mentoring womennot ranking
- leadership podcast for womennot ranking
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