IMCA peer2peer’s biggest search strength is its top visibility for “peer to peer insurance,” alongside strong supporting coverage for “peer engagement,” which helps it show up for both intent-driven and category-style searches. Its clearest missed opportunity is expanding into podcast-adjacent demand for phrases like “online marketing podcast” and “marketing podcast interviews,” including “podcast for marketing teams” and “marketing with podcast,” where it currently has no presence.
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Keywords the show is winning
Search terms this show already ranks for today.
- peer engagement#1Spotify
- peer to peer insurance#1Apple
- marketing and communications#2Apple
- insurance market#3Apple
- insurance marketing strategies#3Apple
- messaging platforms#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- online marketing podcastnot ranking
- enterprise marketing podcastsnot ranking
- online marketing podcastsnot ranking
- podcast for marketing teamsnot ranking
- marketing with podcastnot ranking
- marketing podcast interviewsnot ranking
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