IDK - The Identity Knowledge Podcast’s biggest search strength is its ability to capture intent around “identity technology,” positioning it for broader discoverability beyond just brand-level queries. Its clearest missed opportunity is breaking into more general, category-defining terms like “identity podcast” and “it podcast,” which would better align the show with wider audience searches.
Keywords the show is winning
Search terms this show already ranks for today.
- dave shiels#3Apple
- identity technology#42Apple
- identity and access management#92Spotify
- veteran identity#95Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- identity and belonging podcastnot ranking
- personal identity podcastnot ranking
- ai technology podcastnot ranking
- it podcastnot ranking
- faith and identity podcastnot ranking
- identity podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free