IBU podcast’s biggest search strength is its visibility for niche marketing-and-analytics intent, particularly around “luxury marketing analytics” and “sales analytics for consultants,” where it already shows notable presence across Apple and Spotify search. Its clearest missed opportunity is expanding into broader category terms tied to “public relations podcast,” “IT podcast,” and “company/business podcast” phrasing, which it currently does not rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- sales analytics for consultants#13Apple
- luxury marketing analytics#26Apple
- it network analysis#63Apple
- interesting anecdotes#65Apple
- journalist mentorship#66Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- public relations podcastnot ranking
- it podcastnot ranking
- bh podcastnot ranking
- company podcastnot ranking
- businesspodcastnot ranking
- business podcastingnot ranking
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