IAB Europe podcasts’ biggest search strength is its dominance for high-intent advertising and measurement topics, led by keywords like “virtual id” and “digital advertising trends.” Its clearest missed opportunity is broader discoverability for intent-led audience searches around “digital marketing podcast(s)” and “podcast marketing/business/advertising insights,” including “marketing agency podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- virtual id#1Apple
- digital advertising trends#1Apple
- retail evolution#1Apple
- digital advertising stats#1Apple
- maternal creativity#1Apple
- cookie-less targeting#1Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- digital marketing podcastnot ranking
- digital marketing podcastsnot ranking
- podcast marketing insightsnot ranking
- podcast advertising insightsnot ranking
- podcast business insightsnot ranking
- marketing agency podcastnot ranking
This is a fraction of what PodSEO sees.
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