The report finds that **“Carey Mulligan”** is I Hear Fear’s biggest search strength, with the show surfacing prominently on Apple Search for the name while also capturing solid visibility for adjacent press-driven queries. Its clearest missed opportunity is expanding into broader discovery terms like **“scary story podcast,” “scary podcasts,” and “horror audio stories,”** where it currently shows no rankings despite a strong niche adjacency.
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Keywords the show is winning
Search terms this show already ranks for today.
- carey mulligan#1Apple
- paul bergrin#33Apple
- page six#86Apple
- institutional secrets#92Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- scary story podcastnot ranking
- scary audio storiesnot ranking
- scary storytelling audionot ranking
- scary stories podcastnot ranking
- scary podcastsnot ranking
- horror audio storiesnot ranking
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