Hull on Estates’ biggest search strength is its strong visibility for estate-administration and elder-care legal queries, especially “estate administration lawyer,” which is placing it at the top on Apple and prominently on Spotify. Its clearest missed opportunity is breaking into broader legal-”podcast” discovery terms—such as “law firm podcast,” “legal podcast,” and “legal podcasts,” which it currently does not rank for—so it can capture audiences searching for shows rather than specific legal topics.
Keywords the show is winning
Search terms this show already ranks for today.
- legal issues in caregiving#1Apple
- estate administration lawyer#1Apple
- legal issues in elder care#2Apple
- estate asset lawyer#2Apple
- lawyer client communication#2Apple
- estate administration law#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast for lawyersnot ranking
- law firm podcastnot ranking
- podcast for attorneysnot ranking
- legal podcastsnot ranking
- law office podcastnot ranking
- legal podcastnot ranking
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