The podcast’s biggest search strength is its top-tier visibility for travel and destination intent keywords—especially “spooky travel encounters,” where it leads on both Apple and Spotify—backed by strong audience sentiment reflected in its high ratings. The clearest missed opportunity is expanding into broader “society/culture” and newsroom-adjacent discovery terms, since it does not yet rank for variants like “society culture podcast” or “news and culture podcasts,” which could broaden reach beyond purely trip-planning searches.
Keywords the show is winning
Search terms this show already ranks for today.
- spooky travel encounters#1Apple
- italy off the beaten path#1Apple
- outdoor vacations#1Apple
- best packing tips switzerland#2Apple
- swiss travel consultant#2Apple
- train travel alpine scenery#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- society culture podcastnot ranking
- we society podcastnot ranking
- high society podcastnot ranking
- news and culture podcastsnot ranking
- sociology podcastnot ranking
- weekly travel podcastnot ranking
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