HSB's New Ways of Thinking shows its biggest search strength in broad, high-intent phrasing around “new way of thinking,” including “different ways of thinking” and adjacent business positioning terms like “business thinking.” Its clearest missed opportunity is expanding into the “health innovation” and “thought leadership/business insights” keyword sets—such as “health innovation podcast,” “health tech podcast,” and “thought leadership podcast”—where it is not yet appearing in search.
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Keywords the show is winning
Search terms this show already ranks for today.
- new way of thinking#1Apple
- new insurance models#3Spotify
- business thinking#4Apple
- insurance carriers innovation#6Spotify
- equipment tracking#6Apple
- different ways of thinking#9Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- health innovation podcastnot ranking
- health tech podcastnot ranking
- health innovation podcastsnot ranking
- business tech podcastnot ranking
- thought leadership podcastnot ranking
- business insights podcastnot ranking
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