Howie’s Substack Podcast shows its biggest search strength in topical, journalistic-leaning queries around “lawn workers” and broader issue framing terms like “shopping catastrophe,” positioning it to capture attention from listeners searching for current-events commentary. The clearest missed opportunity is building rankings for explicitly journalist-centric search intent—such as “journalist perspectives,” “journalist insights,” and related “journalist profiles” queries—where it currently has no visibility.
Keywords the show is winning
Search terms this show already ranks for today.
- lawn workers#2Apple
- shopping catastrophe#48Apple
- august 1st#64Apple
- political skepticism#78Apple
- donald trump military draft#79Apple
- individual responsibility#87Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- journalist perspectivesnot ranking
- journalism and societynot ranking
- journalist opinionsnot ranking
- journalist insightsnot ranking
- journalist profilesnot ranking
- local columnist insightsnot ranking
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