The show’s biggest search strength is its ability to capture intent-heavy discovery queries like “simple how tos” and authentic, equine-focused topics, with consistent visibility across Apple and Spotify. Its clearest missed opportunity is expanding into broader business-marketing discovery terms such as “building business marketing,” “craft business digital marketing,” and “marketing for business owners,” which would better align the podcast with marketers seeking guidance beyond equine-specific phrasing.
Keywords the show is winning
Search terms this show already ranks for today.
- simple how tos#3Spotify
- five elements with horses#3Apple
- raise rates confidently#4Apple
- restaurant purchase process#4Apple
- how to be authentic with your horse#4Apple
- behind the scenes equine#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- building business marketingnot ranking
- craft business digital marketingnot ranking
- marketing for business ownersnot ranking
- coaching business marketingnot ranking
- women business marketing tipsnot ranking
- training business marketingnot ranking
This is a fraction of what PodSEO sees.
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