How To Be Scared’s biggest search strength is its cross-platform ability to rank for niche, intent-heavy queries like “expert review kellogg,” “mothering teenage girls,” and “kitchen carpenter,” signaling strong relevance beyond pure horror fandom. Its clearest missed opportunity is expanding into broader, category-level discovery terms—especially “horror genre podcast” and “horror movie podcast”—where it currently does not appear in search results on either Apple or Spotify.
5.0*1 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- expert review kellogg#70Apple
- scream 7 horror hypotheses#73Apple
- womens bag evolution#76Apple
- mothering teenage girls#78Apple
- kitchen carpenter#81Apple
- novice to expert#100Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- horror film podcastnot ranking
- horror genre podcastnot ranking
- horror movie hostsnot ranking
- horror comedy podcastnot ranking
- horror movie podcastnot ranking
- horror movie podcastsnot ranking
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