HIV Matters shows its biggest search strength in research-and-leadership intent terms, with strong visibility for queries like “hiv research” and “clinical research uk” as well as “healthcare leaders uk” across major platforms. Its clearest missed opportunity is expanding into broader audience discovery keywords tied to general wellness and format/category phrasing—especially “health podcast” and related health/education descriptors not yet ranking.
Keywords the show is winning
Search terms this show already ranks for today.
- hiv research#13Spotify
- solution-focused discussions#16Spotify
- clinical research uk#21Spotify
- healthcare leaders uk#28Spotify
- clinical research leaders uk#42Spotify
- uk vaccination program#51Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sexual health podcastnot ranking
- health content podcastnot ranking
- health education podcastnot ranking
- healthcare podcastnot ranking
- health podcastnot ranking
- healthy living podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free