Higher Ed Marketing Insider’s biggest search strength is strong visibility for high-intent branding and education-related phrases, particularly around “higher self marketing” and “highend marketing,” where it holds top Spotify positioning and maintains consistent Apple discoverability. Its clearest missed opportunity is expanding into broader, team- and format-driven discovery terms such as “online marketing podcast,” “podcast marketing insights,” and “enterprise marketing podcasts,” which would likely attract listeners searching for marketing podcasts rather than brand-specific queries.
Keywords the show is winning
Search terms this show already ranks for today.
- higher self marketing#1Spotify
- highend marketing firms#1Spotify
- highend marketing#2Spotify
- vocational growth#3Apple
- higher ed publishing#3Spotify
- brand online education#4Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- enterprise marketing podcastsnot ranking
- online marketing podcastnot ranking
- podcast marketing insightsnot ranking
- podcast for marketing teamsnot ranking
- online marketing podcastsnot ranking
- evergreen marketing podcastnot ranking
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