Hey Therapist has its biggest search strength in keywords around normalizing emotions and feelings, where it is already capturing top visibility, including “normalizing feelings” on Spotify. The clearest missed opportunity is expanding into the broader “mental health conversations/talks/real talks” query cluster—keywords like “mental health talks,” “mental health conversations,” and “real conversations mental health”—where it currently shows no rankings.
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Keywords the show is winning
Search terms this show already ranks for today.
- normalizing feelings#1Spotify
- normalizing emotions#2Spotify
- supporting sobriety journey#4Apple
- therapist resources#7Apple
- thought-provoking episodes#9Apple
- mental health ms#14Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- mental health talksnot ranking
- real conversations mental healthnot ranking
- conversations about mental healthnot ranking
- mental health talknot ranking
- mental health real talksnot ranking
- mental health conversationsnot ranking
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