Hey Nonprofits! shows its biggest search strength in fundraising-focused intent, most notably ranking strongly for queries like “fundraising technology” and “fundraising software” on Apple (with additional dominance on several terms on Spotify). Its clearest missed opportunity is broader discoverability for the format-and-audience category terms—failing to rank for “nonprofit podcast” and related “podcasting for nonprofits/podcast tips” keywords that could capture new listeners looking specifically for nonprofit podcasting guidance.
Keywords the show is winning
Search terms this show already ranks for today.
- donor events#1Spotify
- fundraising questions#1Apple
- auction fundraising tactics#1Spotify
- fundraiser auctions#1Spotify
- fundraising technology#2Apple
- fundraising software#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- nonprofit podcastnot ranking
- nonprofit podcast tipsnot ranking
- podcasting for nonprofitsnot ranking
- nonprofit podcasting tipsnot ranking
- podcasting for nonprofit leadersnot ranking
- nonprofit podcastingnot ranking
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