Herstory’s biggest search strength is its ability to capture high-intent, phrase-based discovery around its core brand and guests’ personal narratives, particularly where it already leads on Spotify for terms like “herstory matters” and “cheri waldron personal story.” Its clearest missed opportunity is broader category-level reach—specifically not yet ranking for general intent keywords such as “women’s podcast” and “podcast about history,” which could widen top-of-funnel discovery beyond existing title- and story-specific searches.
Keywords the show is winning
Search terms this show already ranks for today.
- herstory matters#1Spotify
- cheri waldron personal story#1Spotify
- herstory african women#2Spotify
- liz murdoch her story#2Spotify
- her life story#3Spotify
- serena williams her story#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- women’s podcastnot ranking
- podcast about historynot ranking
- womens podcastnot ranking
- podcast for womennot ranking
- podcast on historynot ranking
- podcastsforwomennot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free