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Podcast SEO Report

Heavy Things Lightly

John HeersSociety & CultureBusiness > Non-Profit246 episodes · latest Jul 24, 2026

Heavy Things Lightly’s biggest search strength is its top placement for “business book alternatives” and its strong cluster around “universal storytelling” and “geopolitical breakdowns,” showing clear authority in business-and-geopolitics discovery queries. The clearest missed opportunity is expanding into “society” and “lighthearted” intent searches—especially “society culture podcast” and “lighthearted news discussion,” which are currently not ranking.

4.9*103 ratings
16shows recommend it

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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