Heard It On The Shark’s biggest search strength is its performer- and heritage-focused discoverability, with top visibility for queries such as “Katie Bates” and “Williams Heritage,” plus adjacent themes like “heritage founders” and “distinctive careers.” Its clearest missed opportunity is expanding into intent-driven categories tied to hosting and interview formats—specifically keywords like “business podcast host,” “music interview show,” “music podcast interviews,” “radio interview show,” and “news podcast host.”
Keywords the show is winning
Search terms this show already ranks for today.
- katie bates#1Apple
- williams heritage#2Spotify
- heritage founders#3Apple
- music discovery online#3Spotify
- distinctive careers#4Spotify
- blues music discovery#5Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business podcast hostnot ranking
- music interview shownot ranking
- marketing podcast hostsnot ranking
- music podcast interviewsnot ranking
- radio interview shownot ranking
- news podcast hostnot ranking
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