Heard and Seen’s biggest search strength is its current visibility across music-adjacent searches tied to its established positioning, while its clearest missed opportunity is breaking into broader “music + arts/entertainment” intent queries such as arts entertainment podcasts and performing arts podcast. The report suggests expanding keyword targeting beyond its existing footprint to capture music and art discussions and music-and-movie discussion style searches.
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- music discussion with guestsnot ranking
- arts entertainment podcastsnot ranking
- performing arts podcastnot ranking
- music and art discussionsnot ranking
- music and movie discussionnot ranking
- music and entertainment talknot ranking
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