Heads Up’s biggest search strength is its visibility around niche Nordic storytelling terms, led by strong Spotify positioning for “trekking tales,” while Apple also shows breadth across related keywords like “nor vs sen” and “nm key events.” Its clearest missed opportunity is the lack of traction for broader sports- and interest-led search intents such as “weekly sports podcast,” “weekly sports news podcast,” and “norwegian sports podcasts,” as well as off-topic but high-volume categories like “poker podcast” and “weed podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- trekking tales#21Apple
- nor vs sen#50Apple
- nm key events#59Apple
- norsk rettsbøker#71Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- poker podcastnot ranking
- norwegian sports podcastsnot ranking
- podcast for bettorsnot ranking
- weed podcastnot ranking
- weekly sports podcastnot ranking
- weekly sports news podcastnot ranking
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