HCML HealthCast’s biggest search strength is its strong visibility for “soothing” and “self soothing” topic clusters, where it already ranks on both Apple and Spotify for multiple closely related queries. Its clearest missed opportunity is breaking into broader category-style discovery keywords such as “health content podcast” and “health and wellness podcast*,” which it does not yet rank for and which could expand reach beyond its current comfort-focused niche.
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Keywords the show is winning
Search terms this show already ranks for today.
- uk healthcare landscape#1Apple
- self soothing exercises#3Apple
- soothing exercises#13Apple
- self soothing techniques#22Apple
- soothing techniques#27Apple
- workplace wellbeing support#32Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- health content podcastnot ranking
- health and wellness podcastsnot ranking
- health and wellness podcast tipsnot ranking
- health and wellness podcastingnot ranking
- healthy living podcastnot ranking
- health coaching podcastnot ranking
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