Hard to Market’s biggest search strength is its dominance around optimization and format-related discovery queries, especially “podcasting voice development” alongside “bitesized/bite-sized content” and “unique podcast format.” Its clearest missed opportunity is expanding into higher-intent B2B marketing search terms it currently doesn’t rank for, including “b2b marketing podcast” and “marketing challenges b2b,” as well as broader “marketing for b2b companies” and “growth marketing b2b” phrases.
Keywords the show is winning
Search terms this show already ranks for today.
- podcasting voice development#1Apple
- bitesized content#1Apple
- unique podcast format#2Apple
- bite-sized content#2Apple
- metalworking business growth#2Apple
- attract audience#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- b2b marketing podcastnot ranking
- marketing challenges b2bnot ranking
- b2b marketing podcastsnot ranking
- marketing for b2b companiesnot ranking
- growth marketing b2bnot ranking
- marketing for entrepreneursnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free