Hard Things shows its biggest search strength in Michelle Obama–related discovery and adjacent health-and-identity keywords, pairing well with categories like sobriety, resilience, and pastoral counseling. The clearest missed opportunity is broader coverage for self-improvement and self-discovery query intent—especially “self-improvement podcast,” “personal transformation podcast,” and “inspirational podcasts for mental health,” which it does not yet appear to rank for on Apple or Spotify.
3.4*167 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- michelle obama#2Apple
- life after sobriety#18Apple
- health advocacy group#35Apple
- church pastoral counseling#37Apple
- elderly health advocacy#59Apple
- shame resilience#64Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- self-improvement podcastnot ranking
- self-discovery and healing podcastnot ranking
- personal transformation podcastnot ranking
- selfimprovement podcastnot ranking
- self-improvement podcastsnot ranking
- inspirational podcasts for mental healthnot ranking
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