Hancock Talks’ biggest search strength is its consistent visibility on Apple and Spotify for planning-focused queries such as “john hancock,” “extended care planning,” and “legacy planning insurance,” signaling strong category alignment and effective keyword targeting. Its clearest missed opportunity is breaking into broader business-leaning demand—specifically “podcast business insights,” “business development podcast,” and “health podcast marketing”—to capture higher-intent searchers looking for podcast-driven business and marketing guidance.
Keywords the show is winning
Search terms this show already ranks for today.
- year end sales#3Apple
- extended care planning#3Apple
- john hancock#3Apple
- legacy planning insurance#4Apple
- income terminology#4Apple
- extended care#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast business insightsnot ranking
- podcast business developmentnot ranking
- podcast ideas for companiesnot ranking
- business development podcastnot ranking
- health podcast marketingnot ranking
- financial insights podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free