HalfwayUpMiddle’s biggest search strength is its presence in cricket-related long-tail queries like “amateur cricket insights” and “regional cricket,” supported by strong visibility on Apple for multiple show-focused and story-focused terms. Its clearest missed opportunity is expanding into broader, high-intent discovery searches such as “cricket podcast,” “british sports podcast,” and “scotland football/ scottish podcast,” which it does not yet rank for despite already attracting relevant cricket audiences.
Keywords the show is winning
Search terms this show already ranks for today.
- amateur cricket insights#2Apple
- porterfield news update#7Apple
- cricket fans stories#13Apple
- awards night highlight reel#13Apple
- regional cricket#16Apple
- english club cricket#16Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- cricket podcastnot ranking
- cricket team podcastsnot ranking
- scottish football podcastsnot ranking
- scotland football podcastnot ranking
- british sports podcastnot ranking
- scottish podcastnot ranking
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