Great Talks’ biggest search strength is its ability to rank for broad, high-intent terms like “great works,” “equity and inclusion talks,” and “population study,” signaling strong topical discovery beyond workplace-culture jargon. Its clearest missed opportunity is expanding into core “workplace culture” search language—especially “workplace culture,” “workplace culture podcast,” and “healthy workplace culture”—to better align with audiences actively seeking culture-focused expertise.
Keywords the show is winning
Search terms this show already ranks for today.
- great works#18Apple
- equity and inclusion talks#38Apple
- population study#56Apple
- workplace authority#60Spotify
- time recognition#64Apple
- employee feedback#64Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- tech workplace culturenot ranking
- workplace culture podcastnot ranking
- workplace culturenot ranking
- healthy workplace culturenot ranking
- workplace culture expertsnot ranking
- thriving workplacenot ranking
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