Gina’s biggest search strength is its strong visibility around “longform journalism,” “the Guardian,” and related investigative topics, giving it solid traction across both Apple and Spotify discovery. Its clearest missed opportunity is expanding into more direct intent phrases like “investigative journalism podcast” and “investigation podcast UK,” where it currently does not rank.
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Keywords the show is winning
Search terms this show already ranks for today.
- rinehart mining royalties case#2Apple
- longform journalism#7Spotify
- family murder investigation#12Apple
- guardian journalism#15Spotify
- the guardian#22Apple
- murdoch holdings#33Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- investigative journalism podcastnot ranking
- investigative podcastsnot ranking
- investigation podcast uknot ranking
- investigative podcastnot ranking
- investigative podcasts hostsnot ranking
- investigative podcast previewsnot ranking
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