Ghouls Night In’s biggest search strength is its ability to surface on Apple for high-intent niche queries like “notable political figures” alongside lighter crossover terms such as “lighthearted self help” and “femme fashion inspiration.” Its clearest missed opportunity is broader discovery for audience intent around straight “spooky” and “horror” intent keywords—especially “weekly spooky podcast,” “spooky podcasts,” and “horror comedy podcast”—where it currently doesn’t rank on either platform.
Keywords the show is winning
Search terms this show already ranks for today.
- notable political figures#5Apple
- ladys night out#7Spotify
- polar expedition drama#9Apple
- lighthearted self help#10Apple
- femme fashion inspiration#10Apple
- horror movie trivia group#11Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- weekly spooky podcastnot ranking
- spooky podcastsnot ranking
- horror comedy podcastnot ranking
- spooky tales podcastnot ranking
- horror genre podcastnot ranking
- horror entertainment talknot ranking
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