Ghost Stories and Gummies’ biggest search strength is its strong visibility for intent-heavy “ghost + story” queries on Apple, including phrases like “ghost stories true crime” and “true crime and ghosts,” suggesting its audience discovery is driven by true-crime-adjacent storytelling. Its clearest missed opportunity is expanding into broader, evergreen branding keywords on both platforms—especially “true spooky stories podcast” and “spooky tales podcast”—which currently show no rankings and could widen top-of-funnel reach beyond the more specific case-name searches.
Keywords the show is winning
Search terms this show already ranks for today.
- recording session stories#2Apple
- jerome hill stories#4Apple
- 911 case backstory#7Apple
- ghost stories true crime#13Apple
- warren shaw prayer#17Apple
- true crime and ghosts#18Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- true spooky stories podcastnot ranking
- weekly ghost storiesnot ranking
- real ghost stories podcastnot ranking
- american ghost stories podcastnot ranking
- thrilling ghost adventuresnot ranking
- spooky tales podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free