Ghost Stories’ biggest search strength is its unusually strong Apple keyword penetration for “global ghost stories” and related “international” terms, indicating solid discovery momentum beyond Spotify for broad ghost-story intent. The clearest missed opportunity is expanding into intent-heavy phrasing like “ghost story podcasts/podcast” and “real ghost stories podcast,” including interview- and storytelling-oriented queries such as “ghost stories interviews” and “business storytelling podcast(s),” to capture listeners actively searching for show formats rather than topics.
Keywords the show is winning
Search terms this show already ranks for today.
- golf concentration strategies#1Apple
- global ghost stories#2Apple
- international ghost stories#3Apple
- international property opportunities#5Apple
- cash dividend policies#7Apple
- swiss luxury lodge#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- ghost story podcastsnot ranking
- ghost story podcastnot ranking
- ghost stories interviewsnot ranking
- real ghost stories podcastnot ranking
- business storytelling podcastsnot ranking
- business storytelling podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free