Fraser FM’s biggest search strength is its strong visibility for “southland,” which positions the show well for local discovery-driven listeners. Its clearest missed opportunity is expanding into broader, high-intent radio and personality-led queries—especially “fm radio show,” “paula mac fm,” and “claire radio personality”—to capture searches that aren’t currently converting through its current keyword footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- southland#19Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- fm radio shownot ranking
- paula mac fmnot ranking
- claire radio personalitynot ranking
- female comedy podcastnot ranking
- emilie podcastnot ranking
- emma xavier podcast featurenot ranking
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