Fortune Letters with Jim Makos’ biggest search strength is its visibility for shipping-speed intent terms like “expedited shipping” and “fast shipping,” indicating strong discovery potential from that query set. Its clearest missed opportunity is building rankings around newsletter- and business-oriented search phrases such as “podcast newsletter,” “business news podcast,” and “weekly newsletter,” which are currently absent.
Keywords the show is winning
Search terms this show already ranks for today.
- expedited shipping#4Apple
- fast shipping#21Apple
- fast shipping service#22Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast newsletternot ranking
- business news podcastnot ranking
- podcast for businessnot ranking
- weekly newsletternot ranking
- ai newsletternot ranking
- podcast business newsnot ranking
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