For What it’s Worth’s biggest search strength is its consistent visibility for overseas- and culture-focused intent, particularly around “overseas struggles,” “overseas journeys,” and “cultural shocks,” giving it multiple entry points in the travel-and-expat conversation. The clearest missed opportunity is expanding into broader “life abroad” and “expat stories” phrasing—especially keywords like “life abroad stories” and “real stories of expats”—to better capture searches that are more narrative- and identity-led.
Keywords the show is winning
Search terms this show already ranks for today.
- overseas struggles#9Spotify
- overseas journeys#15Spotify
- cultural shocks#19Spotify
- freelance job success#30Apple
- working overseas#61Spotify
- life worth working#66Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- life abroad storiesnot ranking
- expat women storiesnot ranking
- working abroad storiesnot ranking
- foreign life storiesnot ranking
- real stories of expatsnot ranking
- living abroad storiesnot ranking
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