“Firestarters with Shannon Watts” shows its biggest search strength in brand-and-category crossover queries, most clearly around “everyday disruptors” and “women and girls rights,” where it maintains top-visibility on Apple and notable presence on Spotify. Its clearest missed opportunity is breaking into broader, audience-intent discovery terms—especially “creative women podcast,” “leadership podcast for women,” and “marketing podcasts for women creatives,” which would likely pull in listeners looking for inspiration and career-focused programming beyond the current keyword set.
Keywords the show is winning
Search terms this show already ranks for today.
- everyday disruptors#5Apple
- women and girls rights#5Apple
- brooke baldwin#5Apple
- shannon johnston#6Spotify
- matt mahan#11Apple
- annie andrews#13Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- inspiring women interviewsnot ranking
- creative women podcastnot ranking
- inspiring podcastsnot ranking
- podcasts for women creativesnot ranking
- leadership podcast for womennot ranking
- marketing podcasts for women creativesnot ranking
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