Field Notes’ biggest search strength is its ability to capture queries around “field journalism” and “field reporter,” positioning the show to be discovered by listeners specifically searching for on-the-ground reporting roles and practice. Its clearest missed opportunity is expanding visibility for adjacent intent terms like “reporter stories,” “local reporter stories,” and “reporters on the ground,” which would better match broader discovery searches beyond role-focused keywords.
Keywords the show is winning
Search terms this show already ranks for today.
- field journalism#64Spotify
- field reporter#72Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- reporter storiesnot ranking
- local reporter storiesnot ranking
- local reportersnot ranking
- reporters on the groundnot ranking
- news coverage journeynot ranking
- reporter experiencenot ranking
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