Field Notes’ biggest search strength is “travel and tourism,” where it already earns strong visibility, including notable traction on major platforms. Its clearest missed opportunity is expanding into marketing-led discovery queries—especially “marketing trends podcast” and “marketing strategy podcasts”—to capture intent from audiences specifically searching for podcast-driven marketing insights and strategy.
5.0*2 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- travel and tourism#2Apple
- exclusive customer strategies#2Spotify
- destination storytelling#3Apple
- evolving field#5Spotify
- field trends#5Spotify
- tourism branding#5Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast for marketing teamsnot ranking
- marketing trends podcastnot ranking
- podcast marketing insightsnot ranking
- marketing strategy podcastsnot ranking
- podcast marketing trendsnot ranking
- marketing strategy podcastnot ranking
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