FIDO talk with David Thompson’s biggest search strength is its ability to rank for intent-driven, niche phrases like “reflexive thinking” and “military leadership qualities,” signaling strong topic relevance on platforms where those terms surface. Its clearest missed opportunity is expanding into broader discovery keywords such as “leadership podcast” and “leadership podcast coaching,” which would better capture top-of-funnel listeners searching for leadership development content.
Keywords the show is winning
Search terms this show already ranks for today.
- reflexive thinking#37Apple
- military leadership qualities#44Apple
- fire obstacle management#74Apple
- daily self assessment#90Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- leadership podcastsnot ranking
- leadership podcast coachingnot ranking
- podcast leadership developmentnot ranking
- leadership podcast for coachesnot ranking
- leadership lessons podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free